Fashion Lifestyle Metro

Primark’s latest campaign features a teenage boy with vitiligo – and everyone loves it

From Metro UK

(Picture: Primark)

Primark have received a lot of praise for featuring a teenage boy with the skin condiiton vitiligo in one of their campaigns.

When promoting their latest kidswear range, they have included pictures of the boy with the long-term condition where pale white patches develop on the skin.

It’s caused by the lack of melanin, a pigment in the skin.

As well as featuring in their online campaigns, people have spotted the model in different poses in store.

The model appears in the brands latest campaign for their casual activewear for children and teenagers.

The store has been praised by Changing Faces, a charity supporting and representing children, young people and adults who have a visible difference to the face, hands or body.

Primark praised for using a boy with vitilago in their latest campaign
(Picture: Primark)

CEO Becky Hewitt said: ‘As a charity that supports people with visible differences, we are delighted to see Primark feature a young model with vitiligo as part of its latest campaign.

‘Young people with a visible difference tell us how important it is to see people who look like them in fashion, in the media and in public life.

Primark praised for using a boy with vitilago in their latest campaign
(Picture: Primark)

‘More models with visible differences will help address the stigma around ‘looking different’ and show that true beauty is about being proud to be yourself. We want to see more mainstream brands working with real people of all appearances so that fashion is accessible to everyone.’

They posted the picture on their Facebook page and everyone loved it.

One person wrote: ‘We need more than this. Well done Primark.’

‘Well done Primark! I wish I had his body confidence, I spend my life hiding my vitiligo and I’m 32. Love winter with trousers and long sleeves,’ another added.

How to get help?

Changing Faces is a UK charity for anyone who has a mark, scar or condition that makes them look different. For more information, including online resources and information on skin camouflage services, you can visit their website or call 0345 450 0275.

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